They are looking for multiple ways to share the stories, your own blogs and social media, church magazines, local press.
The idea is to spread happy news and inspirational ideas to others. With the hope of giving others ideas they can use where they live and also begin a tide of more positive spin on life.
That is also my take on it. I have not heard about it at church or seen anyone use the hashtag on facebook yet – so it might not be all that big of a push. I observe that we can be of two minds on the issue of Share the Good. Sometimes we promote good works both individually and collectively. “Let your light so shine before men.” Sometimes we shame individuals that would promote good works by telling them to do their good works in secret. I suppose this is an example of Jesus saying seemingly opposite things at different times.